Apple Adds British Government Coronavirus PSA to UK App Store

Apple Adds British Government Coronavirus PSA to UK App Store

With the launch of the App Store by UK iPhone and iPad users this morning, the UK government is announcing COVID-19 announcing an extension of Apple’s efforts to make the device more prominent for coronavirus alerts.

By tapping on the Priority Card, users will include an NHS application link and a video with guidance from the UK government doctor, Professor Chris Whitty, on coronavirus protection:

Stay home to save your life. Anyone can spread the coronavirus. Start now only when you absolutely need to do food, medicine, work or exercise. Always try to stay two meters away. Don’t meet others outside your household – even friends and family.

Stay at home. Protect the NHS. Save lives.

The App Store is an unknown home for PSA – Apple News would be the standard place for such content – but Apple is obviously trying to circumvent official guidance for as many users as possible, including those looking for new apps and updates. . on their device.

In the United States, Apple began launching White House public service announcements at the top of the “App Store” on March 21, providing official guidance on “dos and donts” of social distance. Users in other countries are also likely to receive similar advice from their national governments.

These are just some of the latest actions Apple is taking in response to the COVID-19 pandemic.

Apple said earlier this month that applications submitted to the App Store for corona viruses are critically evaluated to ensure that data sources are reliable and that developers of these applications come from recognized organizations such as government agencies, health-focused NGOs, from deeply authorized companies in the healthcare industry. questions, and medical or educational institutions.

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