CES2020 Preview Series: Swiss Pavilion presents technology in a distorted reality

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CES2020 Preview Series: Swiss Pavilion presents technology in a distorted reality

Each year, CES acts as the world stage for technological innovation. The CES2020 will have a large dose of distorted reality. And the Eureka Park Swiss Pavilion, Hall G, Sands Expo Level One will host. The Grit Daily News will report from the event, live.

Dr. Touradj Ebrahimi is an Emmy Award-winning media illumination for advanced video compression techniques for storage applications. He is also a co-founder of RayShaper, which has an A-list client base that includes Elton John, the Montreal Jazz Festival, the FIBA ​​World Cup, the Hollywood Vampires and many more. To create a life-like reality for viewing, advertising, educational entertainment, and exciting film production, the team uses a complex vision camera.

Unlike single-lens camera systems, their resolution works at billions of pixels, which is a resolution level that is two orders of magnitude larger than today’s single-lens camera systems. Their solution is complemented by proprietary processing and software technology to make the production of virtual reality an experience that closely simulates a physical reality.

Maybe your brand is getting ready to launch a new product and the company is considering making its debut on Instagram. There is a new filter for this. With Virtual-try-on augmented reality technology, Superba AR, a Los Angeles-based startup technology, can make your launch videos much more interesting with a glitter face, a pirate hat and matching makeup or all other kinds of creative character. They work with chips to capture and then create custom AR filters to boost a digital media campaign.

Superba AR creates characters for increased storytelling

Under the direction of the Managing Director Raffael Dickreuter, the team takes a decade of experience creating holographic Snapchat content for Hollywood productions and applying it to your marketing efforts to tell your brand story in characters. The application of 3D animated animation to redefine how a video should be reproduced has shifted from a widescreen approach to social media as an attempt to help brands stand out from the crowd through a brand embedding technique.

For companies wanting to bring their employees from around the world together for an interactive meeting, HoloOne offers an augmented reality globe designed to allow individuals to work together as a team through an avatar (digital event). Co-founders Sven Brunner and Dominic Trost apply spatial computing principles to the analysis of real-time environmental factors which are then treated as holograms, thus creating a life experience.

HoloOne virtual building

The team can work together to identify and solve business problems by immersing themselves in a 3D simulated reality. Real-world overlays can enhance the simulated reality landscape to make the experience more authentic using a mixed reality approach. Their technology, Sphere, is designed for B2B, especially in the workplace, robotics and industrial applications.

To date, virtual reality and augmented reality solutions have been limited by the design of the lenses used for AR or VR glasses. The glasses cannot be adapted for the focus area, such as the eye, of course, so that users will experience a blurry virtual experience that undermines the experience-like lifestyle. But there is a new smart glass technology that is adapted for real depth, bringing objects in focus and blurred objects in the distance.

CREAL3D (pronounced “See Real 3D” rather than “cereal”) adjusts light technology projections for real depth and merges real-world and virtual images to make it easier for users to interact with one another. Their smart glasses, which are as stylish as they are smart, can be used for virtual and augmented reality applications, as well as for real needs from cooking to neurosurgery, given their small formatting and continuous depth analysis. The company was founded by the company Alexander Kvasov and Tomas Sluka.

The real CREAL3D smart lens for enhanced and virtual reality as well as real applications

For demonstrations at the CES2020, head to the Swiss Pavilion.

Pictures provided by the press, Kimberly Hathaway. The lead image was supplied by Bradley Hook from Pexels