The Indian Mobile Operators Association (COAI) has called on subscribers to use data responsibly to reduce the burden on communications infrastructure as millions of people reside indoors because of the closure of Covid-19.
The body of industry is represented by telecommunications companies such as Airtel, Vodafone Idea and Reliance Jio.
According to COAI CEO Ryan Mathews, demand has grown by about 20-30% in the last few days.
“We ask people to use the network responsibly … to avoid any trivial use of the internet and networks … so that remote work, online education, digital health care, payments and other critical services can flow smoothly and smoothly,” he said .
Mathews added that some users may choose to work online in the off-peak hours, which are in the early morning or late evening.
COAI’s new campaign comes shortly after it asked OTT to reduce streaming quality to ease the burden on the telecommunications network.
#COAI invites # subscribers to use #data responsibly so critical services can function seamlessly and seamlessly on #communication infrastructure. #COVID19 #IndiaFightsCoronavirus #StayHome #StaySafe # 21dayLockdown #WeAreInThisTogether # LetsFightCovid19 # FightCOVID19 pic.twitter.com/2Au5pp39qb
– COAI (@ConnectCOAI) March 26, 2020
Following COAI’s request, several streaming players, including Netflix and Hotstar, have announced a move to SD streaming for smartphone users. Sony, Google, Facebook, Viacom18, MX Player, Hotstar, Zee, Tiktok, Netflix and Amazon Prime Video are all doing the same.
“The digital industry has decided to immediately act in the greater national and consumer interest and ensure the robustness of the mobile network,” according to a joint statement by digital companies. “It is unanimously agreed that, as an exceptional measure, all companies will immediately adopt measures, including temporary defective HD and ultra-HD streaming to SD content or offering only SD content, at speeds not exceeding 480p on mobile networks.”