Kylie Minogue tries to lure Brexit-weary British into Australia’s new tourism ad ‘Matesong’ | News from Australia

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The new $ 15 million tourist campaign for Kylie Minogue aims to attract tired Brexites to Australia with a lasting promise of cute cams, white sand beaches, and locals who “speak your language”.

A three-minute music commercial broadcast on television in the UK before the royal news on Christmas Eve. Minogue and other well-known Australian exports, Adam Hills, addressed a nation from Sandringham, a coastal suburb in Melbourne, Australia.

Minogue irritated the release on social media in the weeks before Christmas.

The “Matesong” campaign is the largest investment in promoting Australia to the UK in more than a decade. It is part of the confusing campaign “philAUSophy”.

Written by Australian comedian and singer-songwriter Eddie Perfect, they explicitly focus on the nausea of ​​Brexit and Boris.

The stanzas include: “Negotiations on complex trade agreements are shocking. But look, there’s a quokka! / And this is what you need. “

Quokka is a delightful and totally defenseless cat-sized cat that is extinct everywhere except Rottnest Island, a short boat trip from Perth, Western Australia, where they are so friendly that they happily pose to themselves and tourists and Hemsworths.

Kylie Minogue
(@Kylieminogue)

Merry Christmas #Lovers! “I can’t wait to share my special message on @itv with my dear Quokka friend, too. Make sure you are tuned just before the royal speech today. #ad pic.twitter.com/fs9FCb4zZd

25 December 2019

The ad features a liturgy of Australian athletes, including world female tennis player Ash Barty; former Australian cricketer Shane Warne, mocking the audience to “prepare for loss” on the cricket in the garden; and swimmer Ian Thorpe, who won the Olympic gold medal, who charms his lines enchantingly and does not sing them.

It also shows Kylie Minogue on the beach; Kylie Minogue underneath her car wearing overalls and curls is her neighbor Charlene Robinson; Kylie Minogue in a luxury eco-friendly cottage; Kylie Minogue with Reggie and Cassidy Uluru, Elder Ananga of Mutitjulu and traditional Uluru owners; Kylie Minogue pulling beer; and Kylie Minogue in a kind of Victor / Victoria in a cricket with Australian colors on her left and English-red on her right.

The holiday promised in advertising is reassuring, familiar and non-threatening, underlining the deep colonial ties between Australia and the United Kingdom.

“This year has been hard and confusing. But progress is moving … at an ice rate.”

“But all Australia loves you, and we’ll never judge you.”

Australia is a British “friend of reliance” on the “weeping shoulder”.

As the song promises, “We speak your language / Except for vowels.”

Adoption was particularly positive in the UK. It’s catchy, shiny and fun.

Greg Jericho
(@GrogsGamut)

It’s a good ad now. https://t.co/sBkAKEsKHp

25 December 2019

A few Australians – and even a few Brits – have pointed out that the clear blue skies and happy, healthy koalas conflict with recent images of Sydney showing a thick layer of smoke enveloping Sydney Opera House and reporting on unprecedented fires that have devastated large koala habitat area.

Although the song says, “We can turn off messages.”

Paul
(@ PaulyRobs12)

It’s not ridiculous, but these ads with Kylie Australia as a great place to visit … the last time I heard that the whole place was engulfed by bushfires … sorry I’m not going to visit soon

25 December 2019

Advertising was also criticized for presenting a fully English version of Australia, although 30% of the population was born overseas.

ounce
(@Redrabbleroz)

None of the teammates appear to be colored, despite being a fifth of the #matesong population https://t.co/OwQA2rHzEG.

25 December 2019

Prof M Davis
(@Mdavisqlder)

It is quite likely that some Australians (mostly rich due to the appearance of this ad) think we are like people. And that’s probably why we’re where we are. pic.twitter.com/AEGsX5BMTr

25 December 2019

In Australia, the response was also marked by criticism of Prime Minister Scott Morrison, former Australian Tourism Director, whose decision to leave Hawaii during a fire crisis led to criticism of his leadership.

Amy Coopes
(@Coopesdetat)

I would like to know how much taxpayers have spent to attract the British to Australia with Kylie and Quokkas, while recording the worst record fires and unprecedented air pollution #australiaburns #climateemergency pic.twitter.com/TnupcfIz9C

25 December 2019

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